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Silence is not golden.

20/05/2015 by Sarah Powers, Marketing

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Silence is not golden and if you're not talking in the social space, chances are, your competition is.

A good example is a recent Twitter post, it displayed an image with the text 'If you don't like where you are, move, you are not a tree'. The message grabbed my attention and that was the beginning of my curiosity, I followed them, I liked their posts. Hey presto, they have a voice and have engaged a potential new client, I'm listening. Follow this up with a, 'can we help you' or 'click here to get this free' message and the journey begins, it's a warm contact. Promoting tweets is also an inexpensive way to advertise too and targeting local areas to your business can produce great results.

By signing up to Twitter & LinkedIn you can manage a few posts a week and interact with comments quite easily. At Poole Waterfield we use a piece of software called Hootsuite, which is an excellent way of keeping track of messages, seeing how they perform and interacting. You can also schedule messages far ahead and add an app to your phone, it will alert you if a question is asked. A basic package costs just £10 per month.

Do you have concerns over social media? You can be cautious and common sense usually wins:

  • Always respond to a comment and know when to take the conversation offline. Always thank the person for their comment and remember they are entitled to an opinion.
  • Remember you are showcasing your customer service skills.
  • If you're promoting a product, make sure the terms and conditions fit in, if you can't fit them in, then it shouldn't be on social media, use a blog and promote a link to that instead.
I recently looked at social media statistics for financial services. According to Intelligent Environments data, six in ten 18-30 year olds demand customer service style service messaging, seven in ten 18-30 year olds never call their financial services provider and one in six has never ever visited their own bank.

Try and keep the customer at the heart of everything you do on social media, understanding them will be your key to engaging them.  Writing regular blogs or news articles on your website can really give a voice to your company and can be promoted via social media. Blogs also drive traffic from search engines.

Poole Waterfield offers much more than accountancy, we're with you through your businesses journey. Call us today for a free initial consultation on 01384 455505.
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Category: Sarah Power's Blog Author: Sarah Powers, Marketing

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