16/06/2015 by Sarah Powers, Marketing
Marketing effectively is a challenge for many small businesses. From creating a plan to navigating through many techniques, it's tough, and many small businesses need to make their budget stretch as far as possible.
Developing a marketing plan is essential and this guide aims to help you to improve your brand awareness and promote the services you offer in a structured way.
- Create a website
- Create a marketing calendar
- Blog to keep it fresh
- Build an email list
- Distribute a press releases
- Always use a 'call to action'
- Be active on social media
- Paid advertising
Try using paid advertising via Google or Social media, it's really cost effective and you can be very targeted. Offer something interesting like a unique service or discount and start by targeting your local area. You can set a budget, so you can control your spending.
No matter what size your business is, creating a marketing strategy is a good for your business. It engages your existing and potential customers, creates brand awareness and aligns all of your important messages.
Poole Waterfield offers a tailored service which goes above and beyond number crunching, we care about your growth and challenges and putting you in touch with a marketing expert is just one of the services we offer. We'd be happy to talk to you on 01384 455505.
Category: Sarah Power's Blog Author: Sarah Powers, Marketing